Congratulations to Jenny & team for shADe!

Jenny Hu’s group won the ‘Fast Company’s 2021 World Changing Ideas Awards’ in the category ‘Students’ for shADe! Jenny and her team members Fatimah El-Rashid, Joy Zhang, Sille E. Bertelsen and Samurai L. started to work on shADe during the first year of Innovation Design Engineering at the Royal College of Art in 2020. This plugin blocks the digital marketing from companies with poor sustainability scores, and instead suggests items from brands that have the data to back up their environmental claims.

Disclaimer: this project was not developed in the context of I2D.

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